Galway Bay fm newsroom - Supermac’s, owned by Galway businessman Pat McDonagh, has won its long running case against the fast food giant, McDonald’s, to have the use of the iconic 'Big Mac' trademark cancelled.
In a landmark judgement by the European Union Intellectual Property Office, the office said the multinational had not proven genuine use of the contested trademark as a burger or as a restaurant name.
The Irish fast food company had claimed that McDonald's engaged in "trademark bullying" by registering brand names only to store them away.
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