Supermac's wins trademark battle in case against fast food giant McDonalds

Galway Bay fm newsroom - Supermac’s, owned by Galway businessman Pat McDonagh, has won its long running case against the fast food giant, McDonald’s, to have the use of the iconic 'Big Mac' trademark cancelled.

In a landmark judgement by the European Union Intellectual Property Office, the office said the multinational had not proven genuine use of the contested trademark as a burger or as a restaurant name.

The Irish fast food company had claimed that McDonald's engaged in "trademark bullying" by registering brand names only to store them away.

For more on this story tune in to The News@1 for Galway...