Galway Bay fm newsroom - Galway company Supermac’s has asked the EU regulator to cancel the use of the Big Mac trademark registered by McDonald’s under certain classes.
It's the latest move in an ongoing trademark battle between the two fast food giants.
Last year, the EU Office for Harmonisation in the Internal Market upheld McDonalds opposition to the use of the Supermacs trademark in Europe.
The ruling said Supermac’s can still use its brand name and trade name in the EU – but not to sell meat, fish, poultry, chicken nuggets, chips, onion rings or hamburgers.
Pat McDonagh's restaurant group has issued a formal trademark cancellation demand on the use of the Big Mac and Mc trademarks that McDonald's has registered under certain classes.
McDonald’s has registered a wide variety of words with the Mc prefix including McCountry and the word MAC as well as McKids, McFamily, McHome, McWallet, McRecycle, McJob, and McInternet.
Supermac's says McDonald's has trademarked these words in an attempt to wipe out any potential competition and that this amounts to 'trademark bullying' by a large multi-national.
Pat McDonagh says 'McDonald's has literally registered the McWorld.'
He claims the company is trying to make sure that every word in the English language belongs to them if there is prefix Mc or Mac put in front of it.
