A Galway TD is calling for a major public information campaign on the MMR vaccine, which protects against measles.
It's as figures show a 45-fold increase in measles cases in Europe, as well as a drop in the uptake of the MMR vaccine.
Deputy Ciaran Cannon has told the Dáil we live in a world full of misinformation, fallacies, and conspiracy theories.
He said the UK is about to embark on a major public information campaign - and Ireland needs to desperately do the same.
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Speaking in response, Minister Eamon Ryan said he fully agrees - and took aim at a subsect of the population he said subscribe to a "nihilistic populist creed".